Thursday, August 1, 2013

The Federated Eagle: A Misguided Superhero Mascot Pitch

Here is a cartoon superhero character I created for a pitch to Federated Investors. I forget the circumstances, but in retrospect I can hardly fathom how such a button-down company would have gone for such a loopy idea, or what market or segment of the market it was supposed to reach. Cartoon characters and superhero characters have been quite successful in advertising and public relations, but not in the investment sector.


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